privacy & cookies

this privacy policy describes how we collect, use, and share our customer’s personal information when they visit or make a purchase from baby-golightly.com (hereunder called the Site).

 

the personal information we collect

when our customers visit the Site, we automatically collect certain information about their device, including information about their web browser, IP address, time zone, and some of the cookies that are installed on their device. Additionally, as they browse the Site, we collect information about the individual web pages or products that they view, what websites or search terms referred them to the Site, and information about how they interact with the Site. We refer to this automatically-collected information as “device information.”

 

the technologies we use to collect device information

  • “cookies” are data files that are placed on devices and / or computers and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “tracking pixels” are small files used for tracking behaviour anonymously.
  • “log files” track actions occurring on the Site, and collect data including our customer’s IP address, browser type, internet service provider, referring/exit pages and date/time stamps.

additionally, when our customers order or attempt to order through the Site, we collect certain information from them, including their name, payment information (including credit card numbers, email address, and phone number). We refer to this information as “order information.” All sensitive credit card information is stored by the payment provider at the highest security. All information will be hosted inside the European Union. When we talk about “personal information” in this privacy policy, we are talking both about “device information” and “order information”.

 

the way we use our customer’s personal information

we use the order information that we collect generally to fulfil any orders placed through the Site (including processing our customer’s payment information, arranging for shipping, and providing our customers with invoices and / or order confirmations).

 

additionally, we use our customer’s order information to:

  • communicate with our customers
  • screen orders for potential risk or fraud
  • when in line with the preferences our customers have shared with us, provide them with information or advertising relating to our products or services

we use the “device information” that we collect to help us screen for potential risk and fraud (in particular our customer’s IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

the way we share our customer’s personal information

we share our customer’s personal information with third parties to help us use their personal information as described above. We use Google Analytics to help us understand how our customers use the Site. To read more about how Google uses personal information click here: https://www.google.com/intl/en/policies/privacy/. It is also possible to opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

finally, we may also share our customer’s personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

 

the way we share our customer’s personal information

the way we use behavioural advertising

as described above, we use our customer’s personal information to provide them with targeted advertisements or marketing communications we believe may be of interest to them. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

a way out of targeted advertising for our customers

common links include:

    • facebook: https://www.facebook.com/settings/?tab=ads
    • google: – https://www.google.com/settings/ads/anonymous
    • bing: – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

     

    the way we respond to a “do not track” signal from our customers

    please note, that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from our user’s browser.

     

    the rights of our customers

    european residents have the right to access any personal information, we may hold about them, and to ask that that information is corrected, updated, or deleted. If our customers would like to exercise this right, please contact us at [email protected]

     

    also, we are processing our European customer’s information in order to fulfil contracts we might have with them (for example if they place an order through the Site), or otherwise to pursue our legitimate business interests listed above.

     

    the way we keep our customer’s data

    when a customer places an order through the Site, we will maintain their order information for our records unless and until they ask us to delete this information.

     

    we might update and change our privacy policy

    we may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

     

    the way we contact our customers

    we will use the e-mail address that our customers give us in the checkout on baby-golightly.com to contact our customers on matters concerning their orders.

     

    the way to contact us

    for more information about our privacy practices, for questions, complaints or comments, please contact us by e-mail at [email protected]